Barbie’s Imagine Ad byBBDO Promotes Girl-Empowerment
Mattel Inc.’s Barbie has come up with the cutest young professionals’ advert which is captioned as “Imagine the Possibilities” and conceptualized by BBDO San Francisco. Take a look at this brilliantly shot, 1 minute, 55 seconds spot:
This Ad film has been directed by Karen Cunningham of Slim Pictures. The Ad serves as an adorable reminder for parents how important to learning is pretending for kids.
Over the years, Barbie as a brand has been severely criticized for being a shallow, unrealistic, pretentious brand which only focuses on promoting the un-achievable good looks and plastic-perfect image of women. In this spot, BBDO has added an empowering spin to the positioning of the brand itself.
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