It never ends.
Just when you think that college football recruiters have tried everything, someone comes up with a new gimmick. This time it was the Clemson recruiting department using an homage to the ESPN’s sports media dominance, wrapped in the neat, clean packaging of a fake Twitter screen shot.
The customized image you see above was sent to defensive line recruit Fred Hansard, a star at the Hun School in Princeton, N.J. The faux screen shot was created by Clemson recruiters, who used real images of ESPN personalities Kirk Herbstreit, Samantha Ponder and ESPN’s SportsCenter account. And Carrie Underwood, apparently just to diversity the shot a bit (what, Nicki Minaj was busy). Obviously, all the Tweets are fake. And they’re all incredibly basic. And one, the SportsCenter mock up, includes a link to a 247 Sports profile, which obviously would never come from an ESPN source.
Let’s make one thing clear: This is a masterstroke. This is grown men dropping right down to the level of teens with a facsimile of the exact interactive experience on which they spend a majority of their time.Just like Boston College’s Drake mock-up, this is not pandering to high school recruits via a medium they hardly even recognize (think fake magazine covers), it’s pandering to them on their level.
Will it work? Who knows. We’re 16 months away from Hansard signing his college future away on a dotted line, so other schools will have plenty of opportunities to come in and make similar pitches. For now, Clemson recruiters should give themselves a hearty pat on the back for a clever job well done.